Waiting for the Bubble to Pop

by theaudioprof on April 3, 2012

It’s that time of year again. Twice a year the major TV networks leave loyal viewers at the edge of the dangerous precipice as their favorite shows are announced to be “on the bubble.” That’s a term that means your show is in the risk of being cancelled because they are not delivering in the ratings.

And, twice a year USA Today publishes a story like the one below. Click on the image to read it.  Be sure to check out the highlighted quote (in green) from NBC’s Greenblatt which is very telling. And sad. The technology of distribution is way ahead of the technology of audience accounting…which means if you love a show and watch it on the web you may as well be invisible to the networks.

Oh, and BTW, I’ve highlighted shows that my wife and I currently watch regularly. And yes, I’d be majorly disappointed if NBC cancelled Parenthood or Up All Night. So, I’m bubble watching, too.

The shows that are circled are ones that we used to watch regularly but lost our interest due to bad writing (I’m looking at YOU Ringer) or growing tired of the formula (hello HIMYM).

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