United Breaks Guitars

by theaudioprof on January 14, 2010

This was forwarded to my attention by another member of the Dept. of Telecommunications along with the simple added message “prosumer.”

 A musician named Dave Carroll recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) during a flight. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The Manager responded: “Good luck with that one, pal”.

So he posted a retaliatory video on YouTube. The video has since received over 7 million hits.. United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: “Good luck with that one, pal”.

Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has lead to a sharp increase in orders.

I encourage you to watch this music video…and relish in one man getting revenge for big-business wrong-doing and the phone-run-around.  And businesses remember, with over 7 million hits, this does more damage than any TV campaign could hope to undo with a Gershin Rhapsody in Blue Soundtrack.

Leave a Comment