Worldwide Doctoral Defense

by theaudioprof on June 24, 2019

That’s me, in the computer, with the rest of the committee and Dr. Prena!

I was able to spend a couple weeks visiting Fudan School of Journalism again this summer, working with my friend and colleague Shaojing Sun to help set up his lab. But, when you are out of the country during the summer, sometimes students back home can’t wait for you to return.

Such was the case with Kelsey Prena who really needed to defend her dissertation before starting her job at Boston University. And so, thanks to modern technology and Zoom teleconferencing…and a late night for me…I was able to “attend” her defense of SETBACKS AND STEP-UPS: THE EFFECTS OF THE SETBACK PUNISHMENT ON DECLARATIVE MEMORY.

Congratulations to Dr. Prena and good luck!

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Dr. Read has a Lab!

by theaudioprof on March 31, 2019

Several weeks ago I was about to quietly enjoy milestone in my career. Dr. Glenna Read was the first doctoral student who I advised from start-to-finish during their time in Bloomington campus. And early in March I was invited to give a talk at her first job as an Assistant Professor at the Grady College of Communications at University of Georgia.

Flowers
Spring at UGA

This invitation was an honor in itself, of course, but it reminded me of my first year as an Assistant Professor at University of Alabama in Tuscaloosa when I invited my dissertation adviser, Annie Lang, to come and give the Reese Phifer Lecture to my new set of students and colleagues. So, in a nostalgic way this trip back to the south was a way for me to pay it forward.

I was happy to see that Glenna had followed the advice that Paul Bolls and I gave her in our book (and which we had received via Annie in hers), which was to set up a lab at your first job and put a sign on the door announcing it ASAP.

lab sign
Dr. Read’s Lab Sign!

It is a bit temporary looking because, she is in a temporary space right now. The Grady School has redesigned a new space for her lab, to her specs, which is currently being built.

rob talk
Trust Me, I was Speaking TO People

But, it was a wonderful brief trip to see my student (who actually became a colleague/collaborator very quickly during her time @ IU) begin to develop her own space, place, and research culture.

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Different Measures, Different Concepts. 

by theaudioprof on December 24, 2016

This ad was featured as a cover extension on a recent edition of Advertising Age. 

It is pretty funny to me, given the type of research I do. It is for a company that I assume does in depth interviews with members of target audiences for advertisers. It’s a jab at the trend of ad researchers toward the use of biometric (psychophysiology) to ‘really know what the consumer is thinking’ about the ad. 

Psychophysiological measures are time-intensive. And they are invasive, sometimes leaving the participant uneasy (look at that guy’s face!). The payoff is that they can tell us interesting things that the participant sometimes can’t…or won’t. 

But, of course, psychophysiological measures tell us one thing. Sometimes when we ask participants questions they tell us something different. And sometimes they tell us something that matches the physiological indications dead on. 

But, it’s important to remember to use both types of measures.  

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